Human affinity

Insight and strategy

There’s one thing that’ll help you stand out from the crowd: genuine human insight.

But how do you get it? Our Human Affinity model will help you get a whole new level of understanding for your clients, customers and stakeholders, revealing what they need and what motivates them to act.

So you won’t just stand out. You’ll create stronger, lasting bonds with your audiences.

  • Brand strategy
  • Brand positioning
  • Market differentiation
  • Value proposition
  • Messaging strategy
  • Audience segmentation
  • Go-to-market planning
  • Content strategy
DG London office 5