TfL also has a long and much-loved artistic heritage – something we set out to honour, while evoking the distinctive history and personality of Tube lines, bus routes, DLR, London Overground and Santander Cycles.
Ten artists were commissioned to create unique route specific ‘Out and About’ posters, aimed to make Londoners rethink their approach to travel: swapping cars for public transport and making more journeys during off-peak hours – a fantastic way to save money and explore the endless possibilities London has to offer.
Transport for London typifies the positive role played by world class design and exemplary communications – and we are proud to play our part.