We’re extremely proud of our continuing 20-year tenure for Transport for London. Respecting the creative heritage; managing multiple stakeholders; prudent budget responsibility and value for money – are key to our long-term relationship.
A trusted partner
Throughout this time we have created marketing communications for key transport initiatives commissioned by three London Mayors: from bendy buses (their arrival and departure!) to Barclays and Santander Cycle Hire schemes; the introduction and extension of the Congestion Charge Zone and ULEZ, to the launch of Oyster, Zip and Contactless payments; branding for Cycle Superhighways, Cycle Quietways and Cycleways; promotion of the Emirates Airline, London Trams and River Services, public consultations and behaviour change campaigns – creating communications that are inclusive, accessible and impossible to ignore.
We’ve also provided 24/7 ‘on-call’ communications support for major events such as London 2012 Olympic and Paralympic Games, and the Covid-19 pandemic.
Changing behaviours, attitudes and perceptions
Many of the projects we undertake require sensitive consideration in both design and language as we actively address subjects as diverse as unwanted sexual harassment, to celebrating significant cultural events in London including the recent 75th commemoration of Windrush.
Public consultations play a key role in the variety of communications we produce, including face-to-face events in local areas and geo-targeted material to drive awareness of changes to local services.
Respecting TfL’s design heritage
TfL has long been recognised for its creative excellence and innovation – and we continue to contribute to this design legacy.
Underpinning all our work, is a detailed working knowledge of TfL’s brand and its ever-changing implementation. At its core, this means the designing of design guidelines such as the recent Cycleways and key public facing information such as River Bus timetables for example – or large-scale hoardings around significant infrastructure projects in the capital.
TfL also has a long and much-loved artistic heritage – something we set out to honour, while evoking the distinctive history and personality of Tube lines, bus routes, DLR, London Overground and Santander Cycles.
Ten artists were commissioned to create unique route specific ‘Out and About’ posters, aimed to make Londoners rethink their approach to travel: swapping cars for public transport and making more journeys during off-peak hours – a fantastic way to save money and explore the endless possibilities London has to offer.
Transport for London typifies the positive role played by world class design and exemplary communications – and we are proud to play our part.