Repositioning to drive new growth

With a team of over 250 leading experts, Apadmi creates technology that delivers enriching digital experiences for people on the move – across mobile, web and platforms.

Time to take stock

When a tech scale-up achieves stellar success at lightning speed, there comes a moment when the business has to pause and take stock. It’s not just a question of “where are we going?”, it’s “who are we really?” and potentially “what do we want to be?”

Poised for a new phase of growth, it was important to re-appraise the unique way in which Apadmi is able to provide solutions for its future customers and how that that could be best communicated in a way that truly resonates – making them impossible to ignore.

Human Affinity provided the strategic framework necessary to enable challenging questions to be asked internally, carefully navigating between the different lines of thinking to create a new brand positioning – one that would correct the market’s narrow perception of Apadmi as an “app creator” and give full expression to the transformative digital experiences it creates.

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Move the customer, move the market

Technology that Moves, reflects Apadmi’s capacity to transform markets, companies, and lives, while capturing the emotional power inherent in its ambitious, integrated digital solutions. A vision and mission were also developed, with “unlocking latent value” a core theme.

Having now defined what Apadmi stood for, we were able to develop brand guidelines and a suite of digital marketing assets for re-launch, using a visual identity that champions Apadmi’s ambitious, forward leaning outlook – creating a sense of movement and progression even within static imagery. This included creds presentations with full template sets, case study templates, event stands, social media assets, website look/feel, email headers/signatures and office signage.

Now with a clear sense of purpose, a sector-specific lead generation program was initiated using targeted industry content researched and written by our specialist copywriters, with a supporting LinkedIn campaign to drive awareness.

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The positive framing of the next phase in the development of Apadmi has also created cohesion and direction internally and externally – with a clear sense of purpose and an exciting future ahead.

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